Texas Trial & Business Law Blog

Thursday, February 5, 2015

Under Armour Expands Into Digital Health and Fitness for $475 Million

Under Armour Inc. will pay $475 million to purchase the fitness app MyFitnessPal as it expands beyond apparel.  Under Armour just paid $85 million to buy Denmark company Endomondo last month.  Under Armour also owns MapMyFitness, one of the largest digital fitness communities, that it purchased for $150 million two years ago.  Under Armour's connected fitness community now includes more than 120 million registered users.  At the end of 2014, Under Armour's revenues were $3.08 billion.  Not bad for a company not even twenty years old that started in grandma's basement.  





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